Madame Walker Theatre Center campaign

Madam C. J. Walker became America’s first self-made female millionaire. This dynamic entrepreneur founded a cosmetics empire with a product she created to treat her own hair loss. She built her company in Indianapolis, Indiana, along with an architectural gem of a facility that combined a theatre with spaces devoted to community use. This building became the Madame Walker Theatre Center.

Although the neighborhood around the Center went through phases of economic downturn, an extensive renovation in the 1980s brought the facility back to the sparkling beauty of its early years. As time passed, however, the Center once again required a major round of upgrades and repairs.

I researched, wrote, designed, laid out, typeset, and produced a case study that told the story of the Center, its heritage, and its needs.

View or download the publication here.