B Plus C Communications capabilities brochure

How do you set yourself apart in a crowded field? As B Plus C Communications, I wrestled with that question until I realized that my cat’s successful bids for attention achieved the same results as a successful marketing campaign. Solution to the capabilities brochure problem: Showcase the cat and tell his authentic story. Use his considerable charm to make the case for the services I offer. (How can you resist that face?)

I researched, wrote, designed, laid out, typeset, and produced this piece, and also took its photographs.

View or download the full brochure here.

Client comments on my work doing business as B Plus C Communications

“When I was editor of the magazine for a professional association, B Plus C Communications created and produced it for us. They listened to my goals for each issue and expertly implemented them. Since that time, I’ve called on B Plus C to create projects for my personal interests as well.”
—Margo Martin, former editor, Alliance of the American Dental Association

Tangram
“In 2005, B Plus C Communications’ work on our major fundraising campaign helped us build our headquarters. They also were instrumental in developing our corporate identity. Since 2010, they’ve helped us hold the line on the costs of identity materials for our growing, changing workforce.”
—Lindsey Hill, Marketing Manager, Tangram

RLR Associates
“I know I always can rely on B Plus C Communications for content that fits our unique range of projects and programs. It’s a pleasure to deal with people who get what we’re doing and bring a sense of humor to the table, along with strategic smarts.”
—Rodney Reid, principal, RLR Associates

Robert C. Barrett
“From my days in appliance marketing to my work as a professional fundraiser, B Plus C Communications has turned project descriptions into produced materials to support everything from product launches to capital campaigns. Give them a few details and they’ll meet your needs.”
—Bob Barrett, principal, Robert C. Barrett, Inc.

Indiana Dental Association
“Our association’s annual meeting combines continuing education with dental fellowship. B Plus C Communications crafts materials that are critical to running Annual Session. They’re responsive, attentive, and on time with everything we request, plus they take the time to understand our audience.”
—Heather Smith, Director of Professional Development & Planning, Indiana Dental Association

“I’ve worked with B Plus C Communications since 2004, when they provided design, editing, and production services for me while I was Director of Communications and Public Relations for a professional association. The work always was on time and on target. I appreciate their consistent ability to understand what I need and make it happen.”
—Laura Barnard, Sweet Tea Communications, LLC