Ads and sell sheets – N. B. Carroll

SCORE ad series

For the orthopaedic specialists at SCORE, I wrote a series of ads that focused on individual sports, including baseball, basketball, football, and soccer. Each ad used an exaggerated statistic to emphasize the difficulty of competing while injured: a 700-foot distance to hit a home run, a 20-foot high basketball rim, an opposing football team with … Continued…

Automotive Sales Training Systems sell sheet

Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice … Continued…

High-Speed Machining of Brass white paper

The Copper Development Association launched an online microsite designed to promote the advantages of brass in manufacturing. On modern high-speed machine tools, brass offers significant versatility, machines quickly, and leads to minimal tool wear. In many cases, manufacturers can switch parts from other metals to brass and gain a high degree of efficient profitability. This … Continued…

Orthopaedics Indianapolis ads

For Orthopaedics Indianapolis and its Eastern-Indiana practice, I wrote a pair of ads that used allover background images to showcase its clinicians’ expertise with routine injuries and those resulting from athletic competition. The athletic-themed ad targeted families. The more-general ad equated orthopaedic excellence with the artistic performance of a symphony orchestra. View or download the … Continued…

“Humpty Dumpty” ads

Orthopaedics Indianapolis wanted to promote its services directly to employers and parents. I wrote two ads that used original illustrations based on the character of Humpty Dumpty, the fallen egg in need of rescue. One message promoted the need for expert orthopaedic care to resolve workplace injuries. The other, addressing families with athletic youngsters, pointed … Continued…

AllThingsIT sell sheets

Networking, IT, and civic-surveillance experts AllThingsIT wanted a set of sell sheets that presented the essence of some of its core services, establishing a personality for what otherwise might seem like an impersonal, intimidating part of business technology and infrastructure. I created a series of pieces that my client could print either in house or … Continued…

Client comments on my work doing business as B Plus C Communications

“I’ve worked with B Plus C Communications since 2004, when they provided design, editing, and production services for me while I was Director of Communications and Public Relations for a professional association. The work always was on time and on target. I appreciate their consistent ability to understand what I need and make it happen.”
—Laura Barnard, Sweet Tea Communications, LLC

Tangram
“In 2005, B Plus C Communications’ work on our major fundraising campaign helped us build our headquarters. They also were instrumental in developing our corporate identity. Since 2010, they’ve helped us hold the line on the costs of identity materials for our growing, changing workforce.”
—Lindsey Hill, Marketing Manager, Tangram

Automotive Sales Training Systems
“Since we launched our business in 2005, B Plus C Communications has helped us communicate with our clients and prospects, and maintain our training materials. We know we can rely on them to help us get our message across.”
—Dave Rust, President, and Anna Rust, Vice President, Automotive Sales Training Systems

Indiana Dental Association
“Our association’s annual meeting combines continuing education with dental fellowship. B Plus C Communications crafts materials that are critical to running Annual Session. They’re responsive, attentive, and on time with everything we request, plus they take the time to understand our audience.”
—Heather Smith, Director of Professional Development & Planning, Indiana Dental Association

RLR Associates
“I know I always can rely on B Plus C Communications for content that fits our unique range of projects and programs. It’s a pleasure to deal with people who get what we’re doing and bring a sense of humor to the table, along with strategic smarts.”
—Rodney Reid, principal, RLR Associates

Express Graphics
“B Plus C Communications loves a technical challenge as well as a creative opportunity. Since 1990, they’ve helped my signage and graphics business turn around difficult projects whenever I’ve called them.”
—T. L. Bartlett, principal, Express Graphics