Aubrey’s Motors radio

[Please note: I’m only allowed to share the scripts of these spots and can’t identify the client’s location.] ——————– Most people mistrust used car sales operations, often with good reason. Many use high-pressure tactics to sell substandard vehicles at inflated prices. Aubrey’s wanted to use humorous depictions of customers’ worst fears to differentiate itself from … Continued…

Lonnie’s Car Repair radio

[Please note: I’m only allowed to share the scripts of these spots and can’t identify the client’s location.] ——————– Lonnie’s customers describe their experiences at other vehicle repair shops, including franchises and dealerships, as a source of frustration. “How do I know whether the price is fair and the repairs are necessary! I’m not a … Continued…

Lake Shore Community College TV

[Please note: I’m only allowed to share the scripts of these spots and can’t identify the client’s location.] ——————– Lake Shore Community College attracts non-traditional students including single parents, 30- to 40-somethings who find their career prospects blunted by the lack of a degree, and recent high school graduates who want to complete general education … Continued…

Washington Humane Event TV

[Please note: I’m only allowed to share the scripts of these spots and can’t identify the client’s location.] ——————– In light of the bleak statistics on reuniting lost dogs and cats with their families, Washington Humane, an animal welfare organization with a no-kill shelter, wanted to promote its discounted microchipping event at a local mall. … Continued…