Out of home – N. B. Carroll

My Mother’s Kitchen Sustaining out of home

After this Italian restaurant established its identity, it switched its messaging to emphasize its focus on fresh local ingredients and thereby set itself apart from national chains.

My Mother’s Kitchen Launch out of home

This Italian restaurant established its identity with billboards, television, and radio. Television and radio spots shared the same scripts. To tie its menu to family-style comfort food, out-of-home messaging centered around two tag lines: “So good, you’ll leave home for it” and “Every bite as good as it looks.”

Washington Humane Event out of home

This animal shelter planned a large annual spay/neuter and microchipping event to help control pet overpopulation and reunite lost pets with their guardians. Campaign messages included the bleak statistics surrounding these animal-welfare challenges. Out-of-home messaging used bus tail boards (miniature billboards that appear on the backs of urban transit vehicles). Because these boards offer high … Continued…

Client comments on my work doing business as B Plus C Communications

Express Graphics
“B Plus C Communications loves a technical challenge as well as a creative opportunity. Since 1990, they’ve helped my signage and graphics business turn around difficult projects whenever I’ve called them.”
—T. L. Bartlett, principal, Express Graphics

Indiana Dental Association
“Our association’s annual meeting combines continuing education with dental fellowship. B Plus C Communications crafts materials that are critical to running Annual Session. They’re responsive, attentive, and on time with everything we request, plus they take the time to understand our audience.”
—Heather Smith, Director of Professional Development & Planning, Indiana Dental Association

Tangram
“In 2005, B Plus C Communications’ work on our major fundraising campaign helped us build our headquarters. They also were instrumental in developing our corporate identity. Since 2010, they’ve helped us hold the line on the costs of identity materials for our growing, changing workforce.”
—Lindsey Hill, Marketing Manager, Tangram

Lane Design
“I’ve called on B Plus C Communications since 1990 for everything from advertising campaign development and copywriting to assistance with the technical challenges of print production. Their work is always top notch. They’re masters of the little things that can make or break a project.”
—Gary Lane, principal, Lane Design

Crown Hill Heritage Foundation
“Since 2003, B Plus C Communications has helped us raise funds for and awareness of the needs and programs of our historic institution. They share our commitment to its past, present, and future.”
—Marianne Randjelovic, Vice President of Development, Crown Hill Heritage Foundation

“When I was editor of the magazine for a professional association, B Plus C Communications created and produced it for us. They listened to my goals for each issue and expertly implemented them. Since that time, I’ve called on B Plus C to create projects for my personal interests as well.”
—Margo Martin, former editor, Alliance of the American Dental Association