“Humpty Dumpty” ads

Orthopaedics Indianapolis wanted to promote its services directly to employers and parents. I wrote two ads that used original illustrations based on the character of Humpty Dumpty, the fallen egg in need of rescue. One message promoted the need for expert orthopaedic care to resolve workplace injuries. The other, addressing families with athletic youngsters, pointed to the practice’s expertise in treating professional athletes. In addition to copy for these ads, I also developed the concept for the illustrations.

View or download the ads here.