Indiana/World Skating Academy campaign

Indiana/World Skating Academy provides a place to learn and have fun, providing elite coaching for world-class ice-skating competitors from around the work and family togetherness for local residents. Since it opened its doors in 1987, I/WSA has nurtured talent, added ongoing revenue to the City of Indianapolis, and donated ice time to other community organizations.

I/WSA embarked on a capital campaign to fund a new facility with offered better energy efficiency, greater flexibility, and more options for future growth. I researched, wrote, designed, laid out, typeset, and produced a case study brochure that uses a metallic gold ink to symbolize medal-winning performances, along with an accent typeface with letter forms whose strokes resemble skate blades.

View or download the full brochure here.

Client comments on my work doing business as B Plus C Communications

Tangram
“In 2005, B Plus C Communications’ work on our major fundraising campaign helped us build our headquarters. They also were instrumental in developing our corporate identity. Since 2010, they’ve helped us hold the line on the costs of identity materials for our growing, changing workforce.”
—Lindsey Hill, Marketing Manager, Tangram

Lane Design
“I’ve called on B Plus C Communications since 1990 for everything from advertising campaign development and copywriting to assistance with the technical challenges of print production. Their work is always top notch. They’re masters of the little things that can make or break a project.”
—Gary Lane, principal, Lane Design

Automotive Sales Training Systems
“Since we launched our business in 2005, B Plus C Communications has helped us communicate with our clients and prospects, and maintain our training materials. We know we can rely on them to help us get our message across.”
—Dave Rust, President, and Anna Rust, Vice President, Automotive Sales Training Systems

“When I was editor of the magazine for a professional association, B Plus C Communications created and produced it for us. They listened to my goals for each issue and expertly implemented them. Since that time, I’ve called on B Plus C to create projects for my personal interests as well.”
—Margo Martin, former editor, Alliance of the American Dental Association

“I’ve worked with B Plus C Communications since 2004, when they provided design, editing, and production services for me while I was Director of Communications and Public Relations for a professional association. The work always was on time and on target. I appreciate their consistent ability to understand what I need and make it happen.”
—Laura Barnard, Sweet Tea Communications, LLC

Indiana Dental Association
“Our association’s annual meeting combines continuing education with dental fellowship. B Plus C Communications crafts materials that are critical to running Annual Session. They’re responsive, attentive, and on time with everything we request, plus they take the time to understand our audience.”
—Heather Smith, Director of Professional Development & Planning, Indiana Dental Association