[Please note: I’m only allowed to share the scripts of these spots and can’t identify the client’s location.]
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Lake Shore Community College attracts non-traditional students including single parents, 30- to 40-somethings who find their career prospects blunted by the lack of a degree, and recent high school graduates who want to complete general education coursework without spending an arm and a leg to do it. The characters in this creative match up with research into community college student demographics. For example, African American students are less likely to receive financial support from family members than white students are, and are more likely to be responsible for investing time and money to care for other family members, including aging parents and grandparents.
:60 “All These People”
CLOSEUP AGAINST WHITE BACKGROUND: WOMAN, 30s, AFRICAN AMERICAN, WITH TWO GRADE-SCHOOL AGED CHILDREN AND OLDER WOMAN
WOMAN:
(GESTURING TO CHILDREN)
I left college when these two were born. I work two jobs. I want a real career so I can support my family.
(GESTURING TO OLDER WOMAN)
Especially now that my mother needs help.
PAN TO MAN, 40s, WHITE, WITH WOMAN, 40s, WHITE, BOTH AGAINST WHITE BACKGROUND
MAN:
I never went to college. I want to learn a new skill and make better money.
WOMAN:
I’m a nurse’s assistant. I want to be a nurse. Community college can get us both there.
PAN TO DIVERSE GROUP OF YOUNG ADULTS AGAINST WHITE BACKGROUND
MAN 1:
We didn’t realize how expensive college really was till we started applying.
MAN 2:
Four years were going to cost at least a hundred grand.
WOMAN 1:
So we’re going to community college for the first two years.
WOMAN 2:
And then we’ll transfer to a four-year school. Without two years of heavy debt.
WHITE BACKGROUND PULLS OFF TO ONE SIDE, REVEALING A SHOT OF THE MAIN LSCC BUILDING
SUPER: LAKE SHORE COMMUNITY COLLEGE, LOGO, URL, PHONE NUMBER, TAG LINE
VO, ADULT FEMALE:
All these people have one thing in common:
Lake Shore Community College.
Whether you want to go back to school or you’re planning to go on to school, Lake Shore has the classes you need. Visit us online at Lake Shore Dot Edu to apply. Lake Shore Community College. Find your future.