Lee R. Ford logo – N. B. Carroll

When the accounting firm of Lee R. Ford & Associates wanted a new logo, I created a two-color identity design featuring a trio of interlocking plus signs, symbolizing the mathematical underpinnings and precision of the firm’s practice. An optical illusion produces one of the plus signs out of the void between the other two, giving the design depth.

Client comments on my work doing business as B Plus C Communications

Indiana Dental Association
“Our association’s annual meeting combines continuing education with dental fellowship. B Plus C Communications crafts materials that are critical to running Annual Session. They’re responsive, attentive, and on time with everything we request, plus they take the time to understand our audience.”
—Heather Smith, Director of Professional Development & Planning, Indiana Dental Association

Robert C. Barrett
“From my days in appliance marketing to my work as a professional fundraiser, B Plus C Communications has turned project descriptions into produced materials to support everything from product launches to capital campaigns. Give them a few details and they’ll meet your needs.”
—Bob Barrett, principal, Robert C. Barrett, Inc.

Tangram
“In 2005, B Plus C Communications’ work on our major fundraising campaign helped us build our headquarters. They also were instrumental in developing our corporate identity. Since 2010, they’ve helped us hold the line on the costs of identity materials for our growing, changing workforce.”
—Lindsey Hill, Marketing Manager, Tangram

“I’ve worked with B Plus C Communications since 2004, when they provided design, editing, and production services for me while I was Director of Communications and Public Relations for a professional association. The work always was on time and on target. I appreciate their consistent ability to understand what I need and make it happen.”
—Laura Barnard, Sweet Tea Communications, LLC

Crown Hill Heritage Foundation
“Since 2003, B Plus C Communications has helped us raise funds for and awareness of the needs and programs of our historic institution. They share our commitment to its past, present, and future.”
—Marianne Randjelovic, Vice President of Development, Crown Hill Heritage Foundation

“When I was editor of the magazine for a professional association, B Plus C Communications created and produced it for us. They listened to my goals for each issue and expertly implemented them. Since that time, I’ve called on B Plus C to create projects for my personal interests as well.”
—Margo Martin, former editor, Alliance of the American Dental Association