Strategy/Writing/Design | Connecting your message with your markets
Animal overpopulation contributes materially to euthanasia rates when unspayed and unneutered cats and dogs breed, and their litters become strays. In Indianapolis, Indiana, the percentages of stray and surrendered animals euthanized at the city’s two animal shelters vastly exceeded comparable statistics in smaller metropolitan areas and even entire small states. The Indiana Companion Animal Network … Continued…
For the orthopaedic specialists at SCORE, I wrote a series of ads that focused on individual sports, including baseball, basketball, football, and soccer. Each ad used an exaggerated statistic to emphasize the difficulty of competing while injured: a 700-foot distance to hit a home run, a 20-foot high basketball rim, an opposing football team with … Continued…
The emerald ash borer first reached the United States in the 1990s, stowing away in wooden shipping crates bound for Michigan from China. In the emerald ash borer’s native habitat, many trees display natural immunity to it. Not so in the U.S., where thousands fall prey to the insect’s devastating effects every year. At historic … Continued…
Girl Scouts of Central Indiana provides organizational leadership for girls and adults in a large number of Hoosier counties: 35, at the time GSCI embarked on a capital campaign to replace its longtime office space with a building more suited to its mission and its people. I researched, wrote, designed, laid out, typeset, and produced … Continued…
At Crown Hill Cemetery, the third-largest non-governmental cemetery in the U.S., one of its most famous of its memorials honors Mary Ella McGinnis, who died on August 6, 1875, at the age of six. If you stand in just the right spot at the right time of day, her monument appears to return your gaze. … Continued…
Nearly a decade after the events of September 11, 2001, the Port Authority of New York and New Jersey began accepting petitions from communities that wanted to develop local 9/11 memorials. Petitioners whose plans gained acceptance received Ground Zero artifacts to incorporate into their sites of remembrance. Indianapolis firefighter and paramedic Greg Hess, who had … Continued…
This product photograph accompanied an article in the quarterly magazine published by the Indiana Dental Association. The original image cropped off part of the top and one end of the sealed package, which set at an odd angle against a gradient background. I removed all four components of the image from the background, rebuilt the … Continued…
Networking, IT, and civic-surveillance experts AllThingsIT wanted a set of sell sheets that presented the essence of some of its core services, establishing a personality for what otherwise might seem like an impersonal, intimidating part of business technology and infrastructure. I created a series of pieces that my client could print either in house or … Continued…
How do you set yourself apart in a crowded field? As B Plus C Communications, I wrestled with that question until I realized that my cat’s successful bids for attention achieved the same results as a successful marketing campaign. Solution to the capabilities brochure problem: Showcase the cat and tell his authentic story. Use his … Continued…
Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice … Continued…
[Please note: I’m only allowed to share the scripts of these spots and can’t identify the client’s location.] ——————– Lake Shore Community College attracts non-traditional students including single parents, 30- to 40-somethings who find their career prospects blunted by the lack of a degree, and recent high school graduates who want to complete general education … Continued…
Founded in 1863 as a not-for-profit institution, the third-largest non-governmental cemetery in the United States occupies 555 acres in the heart of Indianapolis, Indiana. Crown Hill Cemetery relies on its not-for-profit Heritage Foundation to fund the preservation and restoration of the historic treasures on its grounds. The Heritage Foundation calls on B Plus C Communications … Continued…
Financial consultants Thurston Springer Miller Herd & Titak wanted a brochure for use in presentations to prospective clients. I researched, wrote, designed, laid out, typeset, and produced a piece that met two specific visual requirements: Incorporate the look of their conference room’s frosted-glass wall, and show the view from the windows of their north-suburban Indianapolis … Continued…
This 501(c)(3) not-for-profit organization serving persons with disabilities needed a headquarters building that could bring all its staff together within the community they serve. To assist with fundraising efforts targeting the costs of designing and building the facility, I researched, wrote, designed, laid out, typeset, and produced a brochure that told the organization’s unique story … Continued…
For a technology-oriented company that specialized in providing computer systems and services targeting the graphic arts, I created a typographic logo that matched up precisely geometric letter forms with a swirling, graceful ampersand. The combination of hard-edged and curved shapes echoed the focus of the client’s business, aptly named for its products and its customers.
The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program called Senior Smiles, targeting the dental health of older adults. I created the campaign logo, along with a brochure designed to fit into kits of … Continued…
For Orthopaedics Indianapolis and its Eastern-Indiana practice, I wrote a pair of ads that used allover background images to showcase its clinicians’ expertise with routine injuries and those resulting from athletic competition. The athletic-themed ad targeted families. The more-general ad equated orthopaedic excellence with the artistic performance of a symphony orchestra. View or download the … Continued…
Independent Residential Living of Central Indiana sought to rebrand itself with an identity that more closely reflected how its services and mission had evolved since it was founded. The not-for-profit organization chose Tangram, naming itself after a classic puzzle that challenges you to build shapes out of a set of seven geometric forms, including five … Continued…
ARCA racing team WebeRacing needed a high-visibility logo for its primary car, one that would be easy to prepare on a computer-driven vinyl cutter. My design highlights the “W” in the team’s name (also the last initial of its driver) with a look that spells “speed.”
The Phoenix Theatre, an Actors’ Equity member institution, presents diverse plays, including recent Broadway hits (which it’s often the first Midwest theatre to stage) and new works by Hoosier playwrights. It mounts its productions on two stages in a renovated church that’s been its home since 1988. Faced with ongoing needs for updates to its … Continued…