Strategy/Writing/Design | Connecting your message with your markets
Animal overpopulation contributes materially to euthanasia rates when unspayed and unneutered cats and dogs breed, and their litters become strays. In Indianapolis, Indiana, the percentages of stray and surrendered animals euthanized at the city’s two animal shelters vastly exceeded comparable statistics in smaller metropolitan areas and even entire small states. The Indiana Companion Animal Network … Continued…
At the same time that Indiana educational trends pointed to rising high school dropout rates, many Hoosier college students who wanted to pursue teaching careers sought other opportunities because of the widening gap between teacher pay and the compensation in other professions. The Congressional Choice for Educational Excellence scholarship program was designed to help would-be … Continued…
Madam C. J. Walker became America’s first self-made female millionaire. This dynamic entrepreneur founded a cosmetics empire with a product she created to treat her own hair loss. She built her company in Indianapolis, Indiana, along with an architectural gem of a facility that combined a theatre with spaces devoted to community use. This building … Continued…
[Please note: I’m only allowed to share the scripts of these spots and can’t identify the client’s location.] ——————– Lonnie’s customers describe their experiences at other vehicle repair shops, including franchises and dealerships, as a source of frustration. “How do I know whether the price is fair and the repairs are necessary! I’m not a … Continued…
An audio electronics guru wanted a logo for his consulting business, named after an old-school cookie product. I created a design that plays off the fact that the same letter ends the first and begins the second word of the name. The look also captures the two-sided nature of the client’s business, including both component … Continued…
The Indiana War Memorial Commission preserves and showcases a portfolio of museums, monuments, and artifacts, telling the stories of Hoosier veterans and their service from the American Revolution to the present day. Among the IWM’s most treasured holdings: irreplaceable hand-made battle flags, many from the American Civil War, the majority endangered by wear, age, contaminants, … Continued…
The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program called Senior Smiles, targeting the dental health of older adults. I created the campaign logo, along with a brochure designed to fit into kits of … Continued…
For a technology-oriented company that specialized in providing computer systems and services targeting the graphic arts, I created a typographic logo that matched up precisely geometric letter forms with a swirling, graceful ampersand. The combination of hard-edged and curved shapes echoed the focus of the client’s business, aptly named for its products and its customers.
ARCA racing team WebeRacing needed a high-visibility logo for its primary car, one that would be easy to prepare on a computer-driven vinyl cutter. My design highlights the “W” in the team’s name (also the last initial of its driver) with a look that spells “speed.”
Orthopaedics Indianapolis wanted to promote its services directly to employers and parents. I wrote two ads that used original illustrations based on the character of Humpty Dumpty, the fallen egg in need of rescue. One message promoted the need for expert orthopaedic care to resolve workplace injuries. The other, addressing families with athletic youngsters, pointed … Continued…
Automotive Sales Training Systems teaches vehicle salespeople to understand the needs and psychology of prospective buyers, creating the kind of trust that can guide transactions—and careers—to success. Less-effective but more-common training methods lead to sales-staff turnover, a widespread problem in the industry. After one year, ASTS graduates remain on the job at more than twice … Continued…
This 501(c)(3) not-for-profit organization serving persons with disabilities needed a headquarters building that could bring all its staff together within the community they serve. To assist with fundraising efforts targeting the costs of designing and building the facility, I researched, wrote, designed, laid out, typeset, and produced a brochure that told the organization’s unique story … Continued…
A publishing executive who attended the 1963 March on Washington was moved by Rev. Dr. Martin Luther King Jr.’s “I Have a Dream” speech to create an organization designed to increase the representation of people of color in influential positions within American corporations. He established INROADS as a non-profit network of locally incorporated non-profits serving … Continued…
The emerald ash borer first reached the United States in the 1990s, stowing away in wooden shipping crates bound for Michigan from China. In the emerald ash borer’s native habitat, many trees display natural immunity to it. Not so in the U.S., where thousands fall prey to the insect’s devastating effects every year. At historic … Continued…
Indiana/World Skating Academy provides a place to learn and have fun, providing elite coaching for world-class ice-skating competitors from around the work and family togetherness for local residents. Since it opened its doors in 1987, I/WSA has nurtured talent, added ongoing revenue to the City of Indianapolis, and donated ice time to other community organizations. … Continued…
For Orthopaedics Indianapolis and its Eastern-Indiana practice, I wrote a pair of ads that used allover background images to showcase its clinicians’ expertise with routine injuries and those resulting from athletic competition. The athletic-themed ad targeted families. The more-general ad equated orthopaedic excellence with the artistic performance of a symphony orchestra. View or download the … Continued…
Networking, IT, and civic-surveillance experts AllThingsIT wanted a set of sell sheets that presented the essence of some of its core services, establishing a personality for what otherwise might seem like an impersonal, intimidating part of business technology and infrastructure. I created a series of pieces that my client could print either in house or … Continued…
The Indiana Dental Association represents the professional and personal well being of approximately 80% of the state’s dentists. The IDA’s Midwest Dental Assembly, formerly called the Annual Session, combines continuing education with trade-show displays and social interaction for practitioners, office staff, and family members. Among the suite of marketing collateral that publicizes this event, the … Continued…
Crown Hill Cemetery embarked on a Master Plan to support this historic not-for-profit institution’s restoration, preservation, and community-partnership needs. Following up on the opportunities and challenges identified in this document, the Crown Hill Heritage Foundation used direct mail to reach its donor audience with a message about the cemetery’s origins. Titled “From Strawberry Hill to … Continued…
Naming a new company means creating an identity that’s not already registered for online use, which explains some of the (in my humble opinion) downright goofy names you see. For a tech-tutorial website concept focused on graphics software, I suggested the name “Undon’t” as the opposite of “Undo,” and created this logo to highlight the … Continued…