SCORE ad series – N. B. Carroll

For the orthopaedic specialists at SCORE, I wrote a series of ads that focused on individual sports, including baseball, basketball, football, and soccer. Each ad used an exaggerated statistic to emphasize the difficulty of competing while injured: a 700-foot distance to hit a home run, a 20-foot high basketball rim, an opposing football team with 20 defenders, and a 30-pound soccer ball. The shared tag line completed the message. A smaller ad with no photo illustration used the headline, “An injury is your toughest opponent” to highlight the need to address injuries and return to competitive form.

View or download the ads here.

Client comments on my work doing business as B Plus C Communications

RLR Associates
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—Margo Martin, former editor, Alliance of the American Dental Association

Robert C. Barrett
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—Dave Rust, President, and Anna Rust, Vice President, Automotive Sales Training Systems