Financial consultants Thurston Springer Miller Herd & Titak wanted a brochure for use in presentations to prospective clients. I researched, wrote, designed, laid out, typeset, and produced a piece that met two specific visual requirements: Incorporate the look of their conference room’s frosted-glass wall, and show the view from the windows of their north-suburban Indianapolis location. The last tricky request involved the binding method for the brochure, which the client insisted must not be stapled together in saddle stitching.
On a translucent sheet that ran below a wraparound cover and on top of eight text pages, I created a fool-the-eye illusion. White text on the see-through paper matched up with type that reversed out of a dark blue band on the sheet below it. The cover ran only 3.25 inches wide on the front, and carried part of the photograph that ran below the translucent sheet. The inside back cover featured a vertical pocket for confidential papers. The overall color scheme drew from the client’s existing five-color logo, which I later converted to two spot colors to reduce printing costs on business cards and other identity materials. A specialty bindery perfect bound the final piece. In all, the project involved four vendors, including two printing companies.
View or download the full brochure here.
Thurston Springer brochure
