My client Thurston Springer’s logo printed using either four or five spot-color inks, including light gold, dark gold, dark blue, black, and an opaque white ink behind it when it appeared on dark backgrounds. I knew that reducing the number of inks required to render the logo would reduce my client’s printing costs, but the challenge lay in doing so without altering the appearance of shaded and outlined elements.
To achieve my objective, I replaced light gold with a tint of the dark-gold ink, and replaced black with the dark blue. Compare the two versions for yourself: original above, two-color version below.
Thurston Springer logo revision
